by Sam Tyler | May 18, 2026
Center Parcs Redesigned Homepage Why did we want to redesign the homepage for UK and Ireland? In short, the old homepage didn’t capture the essence of the Center Parcs experience. It looked tired and dated and was overcomplicated to use. There was a lot of...
by Sam Tyler | Apr 29, 2026
New Careers Website What was the problem? The previous digital touchpoint for anyone interested in working at Center Parcs was a section buried within the corporate website. Candidates could read about life at Center Parcs and browse some information about roles and...
by Sam Tyler | Apr 28, 2026
Sticky Checkout CTA Test Where was the friction hiding? Wickes is a major UK DIY and home improvement retailer with a high volume of mobile web traffic. Like many retailers, the basket-to-checkout funnel on mobile was a key area of commercial focus – small...
by Sam Tyler | Mar 20, 2026
Kitchen & Bathroom Matchmaker Tool Why did we create the Matchmaker? As the UX Manager at Wickes, I was invited to work with key stakeholders on an exciting new kitchen and bathroom matchmaker tool. The purpose of the project was to design a visual quiz so that a...
by Sam Tyler | Jan 11, 2025
RBS UX Internship RBS Headquarters Gogarburn photo © Graeme Yuill Start of something new In the summer of 2019, I moved up to Edinburgh to start a three-month Change & Business Solutions internship with RBS. Walking up to their Gogarburn headquarters on my first...
